About This Campaign
This 6-part drip was created for Client Giant, a premium service for corporate gift-giving. While previous holiday campaigns had utilized intense urgency from the first message, I noticed that open rates and conversions dropped off significantly after the 3rd email.
By taking a more measured approach to urgency, these emails increased open rates by 18% and conversions by 22%, compared to the previous year’s holiday campaign. The messaging combines escalating urgency with humor, empathy, and clear value propositions. Each maintains Client Giant's brand voice—professional yet personable, helpful without being pushy.
