On-Site Digital Ads

A few years ago, my agency had a problem. Their cart abandonment technology was excellent, but many users immediately collapsed the ad. I proposed adding small headlines, thinking that clever copy might slow down the instinctual rush to the “X” button. This change in tone also led to our graphic design team being more playful with some of its imagery.

Over time, data showed these ads significantly outperformed versions without a headline. While I’ve since moved on to other work, I’m proud to say that many of their ads still follow this style.