Connect HR Summit Partnership Marketing Emails

This 3-email series was created for Quartz Network's CONNECT HR Leadership Summit sponsors. The campaign enables sponsors to leverage their event investment by offering VIP passes to high-priority prospects. The sequence builds urgency through scarcity (limited passes) and emphasizes the all-inclusive value proposition to overcome attendance barriers for busy executives. Each email progressively increases the urgency while maintaining a professional, exclusive tone appropriate for C-suite and VP-level HR leaders.