About this project

The Quartz Network (QN) Solutions platform connects B2B solution providers with qualified enterprise-level software buyers.

However, 3 months after launch, many solution providers familiar with QN’s other services said they “didn’t really understand” the platform.

While we’d created extensive explainer content, I realized video could effectively show the product in action, along with use cases—all in 90 seconds. This video, along with a short email series, resulted in a 35% increase in site traffic and eventually led to millions in new revenue from solution providers already using QN’s other services.